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Behind the Product Names – The LAURA Bag

The newest addition to our collection is the elegant LAURA cross body bag, which comes in two sizes to choose from. 

LAURA is named after a childhood friend of Raquel, the co-founder of MOIMOI. 

“My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coat.”

Made from sturdy full grain leather, LAURA looks sophisticated and minimalistic on the outside, while fitting all the essentials inside – it’s designed to be functional and easy to wear without compromising on stylishness. The larger LAURA bag is the perfect medium-sized cross body bag with a convenient zipper closing on top.

LAURA handbag in brown

“When I showed the first prototype of the bag to Laura, I immediately thought that it looked just like her – that’s how LAURA bag got its name.”

The smaller LAURA bag is perfect to carry your phone, keys, and a card wallet, while the bigger LAURA also fits a small make-up bag or a notebook inside. The adjustable strap makes it versatile: you can carry it as a cross body bag, or across your chest.

Laura bag on shoulder

All images by Andrea Hartman – you can read her post about the LAURA bag here.