Behind the Product Names – The LAURA Bag
The newest addition to our collection is the elegant LAURA cross body bag, which comes in two sizes to choose from.
LAURA is named after a childhood friend of Raquel, the co-founder of MOIMOI.
“My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coat.”
Made from sturdy full grain leather, LAURA looks sophisticated and minimalistic on the outside, while fitting all the essentials inside – it’s designed to be functional and easy to wear without compromising on stylishness. The larger LAURA bag is the perfect medium-sized cross body bag with a convenient zipper closing on top.
“When I showed the first prototype of the bag to Laura, I immediately thought that it looked just like her – that’s how LAURA bag got its name.”
The smaller LAURA bag is perfect to carry your phone, keys, and a card wallet, while the bigger LAURA also fits a small make-up bag or a notebook inside. The adjustable strap makes it versatile: you can carry it as a cross body bag, or across your chest.
More stories from the journal
The LAURA cross body bag is the newest addition to our collection, and it comes in two sizes to choose from. The bag was named after the designer's childhood friend. “My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coatRead More
Ann Cathrin Schönrock is a Berlin-based designer, consultant and the author of Fashion Fika – a blogazine focused on slow living, ethical clothing, design, drinking countless cups of coffee, and everything in between.Read More