Behind the Product Names
Introducing OTTO, MARILIN and BOMBOM
All of the MOIMOI products have a name to identify the product. These names carry a story and an identity that has been somehow meaningful in the design process – details and memories which have tied together ideas. In this post we would like to introduce you better to OTTO, MARILIN and BOMBOM.
OTTO is a cross-body unisex tote bag which was designed in 2016. The name Otto is a palindrome, and it was inspired by Julio Medem’s movie Los amantes del circulo polar (1998). The design of the bag is symmetrical: It looks the same from both sides, just like the name.
MARILIN bucket bag was first designed in 2015. The inspiration came to MOIMOI’s designer and co-founder Raquel Alonso from her childhood memories from Spain. She remembered her mother’s favorite handbag being a bucket bag, which she used a lot. The name for the bag came easy: Marilin is Raquel’s mother’s first name.
BOMBOM bag was first designed in 2011, and it was one of the first bags by MOIMOI. The round silhouette with a vertical pocket on the front makes it stand out, and the two adjustable straps make it easy to carry it as a cross-body bag or a handbag. The bag got its name from the silhouette, which looks like chocolate candy; in Spanish they are known as bomboms.
More stories from the journal
The initial idea of MOIMOI started in Barcelona, where the co-founder of MOIMOI, Raquel, was working on her master’s degree when she started to develop further her idea of an independent accessories brand. The soft, natural colors of the Mediterranean city’s urban life left an impression on her which is conveyed in the bag designs that Raquel went on to create.Read More
We’re excited to introduce you to EMILIO – the newest addition to our collection. We like to take time to craft the best possible bag that works. The design process for EMILIO backpack took time – the first idea and sketches were developed in the course of a few years.Read More