We are a sustainable leather bags brand from Helsinki

Our bags are made considering day-to-day tasks while maintaining a taste for clean, modern lines. Bags that you can use over the years, leave for a while and then use them again. Our products age beautiful, making each one of them unique, your own.

We believe in traditional craftsmanship and high quality materials. Sustainable leather bags. Urban life.

About Us Values

Our philosophy is to buy less and better quality, products that last long. Every item must be practical, timeless without sacrificing the good looks.

Our mission is to produce locally, support small companies (like us) and pay fair salaries for our products and materials production.

We design all our products in Helsinki and produce them in Spain and Finland. We will always keep our production inside EU to ensure we know everyone involved in the production chain. Every product tells where it has been produced to keep things transparent. All our products are made with artisanal techniques and vegetal tanned leather.

About Us Kalle & Raquel

We are Raquel and Kalle, the people behind the scenes with two different origins. Raquel comes from the Atlantic side of Spain and has a Master of arts and a background in fashion sales and design. Kalle comes from middle Finland and has a background with digital design.

After an exchange year in Finland, Raquel started sketching a sustainable brand that went with the name MOIMOI. Few years after the first sketch, we met, talked about the project and decided to make something that lasts long, something tangible, MOIMOI. We took our first steps with MOIMOI in Helsinki, July 2010.

Besides our online shop, you can find our products in different shops in Finland, Spain, Belgium and Japan.

By owning our products, you make the world a little bit better