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What’s in My Bag with Tellervo

What’s in My Bag with Tellervo

Meet Tellervo, our inspiring muse who modelled the new MOIMOI vegan bag collection for us. It is easy to fall for Tellervo who is fun, vibrant, and super kind. We spent a lovely afternoon with her at the Lyceum Club of Helsinki, an inspiring space created by female thinkers and...

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The story of MOIMOI – how it all began

The story of MOIMOI – how it all began

As a young art student, the Nordic country and its people had made an impression on her – the nature, the slower way of living and Nordic design that linked these characteristics together. Raquel knew she would return to Finland.

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A Postcard from Menorca

A Postcard from Menorca

On a warm July morning, before the fishing boats have returned from their rounds, we are making our way towards Ciutadella to visit our factory.

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Sourdough madness

Sourdough madness

Bread. Something so simple, but when made right.. It is crunchy on the outside, soft and airy inside and the best of all - the taste is so good no matter what you put on it. So what is the magic that makes some of the breads so much better than others? What...

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A weekend in Barcelona – the roots of MOIMOI

A weekend in Barcelona – the roots of MOIMOI

The initial idea of MOIMOI started in Barcelona, where the co-founder of MOIMOI, Raquel, was working on her master’s degree when she started to develop further her idea of an independent accessories brand. The soft, natural colors of the Mediterranean city’s urban life left an impression on her which is conveyed in the bag designs that Raquel went on to create.

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Introducing ISABEL small

Introducing ISABEL small

ISABEL small is the ideal travel companion because it carries all the things you might need on a day out – a small separate inner compartment is made to protect your phone, and the zipper closing on top will keep your valuables safe.

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Meet EMILIO, The Unisex Backpack

Meet EMILIO, The Unisex Backpack

We’re excited to introduce you to EMILIO – the newest addition to our collection. We like to take time to craft the best possible bag that works. The design process for EMILIO backpack took time – the first idea and sketches were developed in the course of a few years.

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Materials – About Vegetable Tanned Leather

Materials – About Vegetable Tanned Leather

As you may know, all our bags are made from vegetable tanned leather – but what does that mean? We have been working together with our current factory since 2014, and during these years we’ve been studying the topic carefully. Let’s get to the core of MOIMOI bags: the material.

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Behind the Product Names – The LAURA Bag

Behind the Product Names – The LAURA Bag

The LAURA cross body bag is the newest addition to our collection, and it comes in two sizes to choose from. The bag was named after the designer's childhood friend.  “My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coat

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Zero Waste Collection

Zero Waste Collection

Lately we’ve been inspired by the zero waste movement and the whole MOIMOI teams has been evaluating their daily habits

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The Work Bag Edition

The Work Bag Edition

Dressing for work and looking smart is a topic of its own, but carrying a stylish leather bag can make getting dressed easier as it ties together any outfit to look sharp.

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