Journal

3 Reasons Why We Love Töölö

It’s always fun to rediscover a part of your hometown. Töölö is known for its classical style buildings, rows of pastel-colored houses, vintage shops, and cafés – and of course as the home of our Helsinki-based brand. The historical neighborhood of Töölö is special to us because it’s not just...

What is in my bag with ceramicist Inka Honkanen

If we are proud of something at MOIMOI is about all the inspiring and creative friends that have collaborated with us through the years. We would like you to meet Inka Honkanen, an aspiring ceramist, as she describes herself. Inka is a multi talent creative who has been behind the camera...

Making of MOIMOI bags

We are glad that our vegan bags that are made in the beautiful village of Ubrique, Spain, which is famous for producing premium-quality leather goods. The area has a rich history in leather craftsmanship and the necessary techniques are passed down generations, resulting in an excellent quality of work which...

Materials - The Vegan Bag Collection

At MOIMOI we have always focused on creating high-quality products that are long lasting. The idea behind our newest collection was simple: to redesign our most loved bags using a non-leather alternative without compromising on quality and supporting local artisans in Spain, where we produce our products. We focused on...

What’s in My Bag with Tellervo

Meet Tellervo, our inspiring muse who modelled the new MOIMOI vegan bag collection for us. It is easy to fall for Tellervo who is fun, vibrant, and super kind. We spent a lovely afternoon with her at the Lyceum Club of Helsinki, an inspiring space created by female thinkers and...

The story of MOIMOI – how it all began

As a young art student, the Nordic country and its people had made an impression on her – the nature, the slower way of living and Nordic design that linked these characteristics together. Raquel knew she would return to Finland.

A Postcard from Menorca

On a warm July morning, before the fishing boats have returned from their rounds, we are making our way towards Ciutadella to visit our factory.

Capsule Wardrobe – An Interview with Mary Dillon from Exploring Simple

All MOIMOI bags are designed to be timeless and lasting, looking good from this season to the next. The idea behind a capsule wardrobe derives from the same intention – to consume mindfully and investing in pieces that will become foundations of your wardrobe.

DIY All-Natural Leather Wax

Vegetable tanned leather looks best when you treat it with natural ingredients.

A weekend in Barcelona – the roots of MOIMOI

The initial idea of MOIMOI started in Barcelona, where the co-founder of MOIMOI, Raquel, was working on her master’s degree when she started to develop further her idea of an independent accessories brand. The soft, natural colors of the Mediterranean city’s urban life left an impression on her which is conveyed in the bag designs that Raquel went on to create.

Introducing ISABEL small

ISABEL small is the ideal travel companion because it carries all the things you might need on a day out – a small separate inner compartment is made to protect your phone, and the zipper closing on top will keep your valuables safe.

Meet EMILIO, The Unisex Backpack

We’re excited to introduce you to EMILIO – the newest addition to our collection. We like to take time to craft the best possible bag that works. The design process for EMILIO backpack took time – the first idea and sketches were developed in the course of a few years.

Materials – About Vegetable Tanned Leather

As you may know, all our bags are made from vegetable tanned leather – but what does that mean? We have been working together with our current factory since 2014, and during these years we’ve been studying the topic carefully. Let’s get to the core of MOIMOI bags: the material.

Behind the Product Names – The LAURA Bag

The LAURA cross body bag is the newest addition to our collection, and it comes in two sizes to choose from. The bag was named after the designer's childhood friend. “My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coat