Journal
DIY All-Natural Leather Wax
Vegetable tanned leather looks best when you treat it with natural ingredients.
The story of MOIMOI – how it all began
As a young art student, the Nordic country and its people had made an impression on her – the nature, the slower way of living and Nordic design that linked these characteristics together. Raquel knew she would return to Finland.
A weekend in Barcelona – the roots of MOIMOI
The initial idea of MOIMOI started in Barcelona, where the co-founder of MOIMOI, Raquel, was working on her master’s degree when she started to develop further her idea of an independent accessories brand. The soft, natural colors of the Mediterranean city’s urban life left an impression on her which is conveyed in the bag designs that Raquel went on to create.
Introducing ISABEL small
ISABEL small is the ideal travel companion because it carries all the things you might need on a day out – a small separate inner compartment is made to protect your phone, and the zipper closing on top will keep your valuables safe.
Meet EMILIO, The Unisex Backpack
We’re excited to introduce you to EMILIO – the newest addition to our collection. We like to take time to craft the best possible bag that works. The design process for EMILIO backpack took time – the first idea and sketches were developed in the course of a few years.
Materials – About Vegetable Tanned Leather
As you may know, all our bags are made from vegetable tanned leather – but what does that mean? We have been working together with our current factory since 2014, and during these years we’ve been studying the topic carefully. Let’s get to the core of MOIMOI bags: the material.
Behind the Product Names – The LAURA Bag
The LAURA cross body bag is the newest addition to our collection, and it comes in two sizes to choose from. The bag was named after the designer's childhood friend. “My friend Laura is a very active person – she is always in a rush! She likes to wear a uniform that consists of a pair of well-fitted jeans, sneakers, and an oversized coat
The Best 5 Places to Have Lunch in Helsinki
As soon as you start to feel as if the computer is just staring back at you on your desk, you know it’s time to get up and go for lunch.
A Postcard from Menorca
On a warm July morning, before the fishing boats have returned from their rounds, we are making our way towards Ciutadella to visit our factory.
What’s in My Bag with Ann Schönrock from Fashion Fika
Ann Cathrin Schönrock is a Berlin-based designer, consultant and the author of Fashion Fika – a blogazine focused on slow living, ethical clothing, design, drinking countless cups of coffee, and everything in between.
Zero Waste Collection
Lately we’ve been inspired by the zero waste movement and the whole MOIMOI teams has been evaluating their daily habits
The Work Bag Edition
Dressing for work and looking smart is a topic of its own, but carrying a stylish leather bag can make getting dressed easier as it ties together any outfit to look sharp.
The Festive Bag Edition
Investing in a small, versatile handbag will make getting dressed for parties easier.
3 Ways to Wear the KOKO Bag
The idea behind the KOKO 3-in-1 bag was to create a simple, stylish bag that adapts to the needs of an urban commuter.
What’s in My Bag with Mari K.
Mari has gathered a style philosophy and aesthetic that exemplifies timelessness and minimalism.
The Bag Guide
When you are looking for a new bag you might find yourself in a new situation in life
Behind the Product Names
All of the MOIMOI products have a name to identify the product
How to Make it Last – Part 3
To keep your bag looking great for years to come, make sure you protect it from excessive rain, sunlight, dryness and heat.
